AMY is a signature fragrance created in honor of the late Amy Winehouse. Winehouse was an English singer known for her eclectic mix of musical genres. The bottle is reminiscent of the beehive shape of her hair style and is embellished with a silhouetted profile. The box is detailed with a retro pattern and hot pink stripe representing her eclectic personal style along with her mix of musical genres. The box design embodies Winehouse’s strong, edgy and feminine qualities.